1.
Open the sand image.
2. Create a duplicate
3. Rotate the second layer by 180° (>Edit>Transform>Rotate
180°)
3.
Create your text
4. Rasterize the text layer.
5. Smudge
the edges for a "not so perfect look"
6.
Make the text layer invisible.
7. CTRL+Click on the text layer (on the layers
dialogue box) to select it.
8. Click on the top "sand" layer and delete
the selected area.
9.
Make the bottom "sand" layer a bit darker using Hue/Saturation
(CTRL+U).
10.
Add a "Drop Shadow", "Bevel" and an "Outer
Glow" to the top "sand" Layer.
11.
Merge all the layers and a some perspective to it (>Edit>Transform>Perspective)
12. Add props and Use the Burn Tool on the
sand to give it a wet look.